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203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

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Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At Ulterra Mens Multisport Outdoor Shoes Ecco qn0qh61M97
, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them.

However, what sets it apart was the thought that went into conceptualizing and creating this piece of beauty .

For most bloggers, entrepreneurs and startups, MailChimp is a tool that echoes personalization, comfort, and ease. Therefore, it isn’t surprising to see it as the first choice for many .

This year MailChimp sent out over 203 billion emails, and it is safe to say that it has come a long way from its launch in 2001 as a paid email marketing service.

Emails sent out by MailChimp in 2015!

What has been the reason behind MailChimp’s enormous growth? Given our love for dissecting growth stories , we couldn’t resist ourselves in unearthing the factors responsible for this giant’s success.

Going The Freemium Way

A lot of startups have benefitted from going the freemium way, and quite frankly it enjoys the repute of an ace in this game. For early stage startups, a freemium model looks like the thing to do. However for MailChimp, the story was a tad different and quite understandably perfect. Ben Chestnut , the Founder and the CEO of MailChimp said in an old company blog that:

“We spent years building up a powerful, affordable, profitable, self-serve product. We invested heavily in our API, which now has more than 70,000 users. We got smarter at deliverability, scalability, and abuse prevention. Then, the cloud made all of the above even cheaper. We took advantage of those savings and made stuff free.”

He further stated that:

“We’ve worked hard for many years to build a powerful service that actually makes email marketing fun. And I want the entire world to experience Logoprint leather trainers Balenciaga NARGTCiI
. It’s also kind of a cool idea to think of bajillions of “serious” business newsletters being distributed with little monkeys in their footer. And it was also a way to thank our customers. Many of them were able to switch from paid accounts to free”

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T he easiest place to see this shift is in medicine, where the overall healthcare landscape is changing to include more workers whose skills are primarily emotional. The US Bureau of Labor Statistics predicts that while jobs for doctors and surgeons will by 14 per cent between 2014 and 2024, the top three direct-care jobs – personal-care aide, home-health aide, and nursing assistant – are expected to by 26 per cent. None of these jobs requires a college degree, and together they already employ more than 5 million people, compared with the country’s 708,000 doctors.

Direct-care work is the quintessential job of the emotional labour economy. Sure, this work often demands physical strength – the ability to help a client with limited mobility bathe and get out of bed, for example. It might also call for some medical knowledge. But, as the education scholar Inge Bates at the University of Sheffield Cat Footwear Mens Recurrent Derby Laceup CAT 3bQy5mefT
in 2007, in ethnographic studies of direct-care trainees, the most significant skills required involve coping with filth, violence and death.

Bates studied a group of girls, aged 16, who entered a vocational training programme in preparation for work in homes for the elderly. These ‘care girls’, who had previously hoped to work with children, or in retail or office environments, were often horrified by the work. They described being hit by senile, confused residents, witnessing deaths, helping to lay out bodies, and coming into close contact with human waste. One trainee recalled finding a resident playing with her own faeces: ‘I had to scrub her hands and nails and get her nightie off and everything, and I sat her down and said, stay there, I’m just fetching your clothes, and when I came back she’d done it again and were [sic] playing with it again. You get you-know-what thrown at you … you have to learn to dodge it.’

And yet, over the course of the training programme, many of the workers came to take enormous pride in doing work that needed to be done, and that they knew many other people wouldn’t be able to handle. ‘By the second year of training, most desperately wanted to be care assistants and, when anyone got a job, it was a highly celebrated affair with a trip to the pub, even a party,’ Bates wrote.

It is becoming clear to researchers that working-class people tend to have sharper emotional skills than their wealthier, more educated counterparts. In 2016, the psychologists Pia Dietze and Eric Knowles from New York University found that people from higher social classes spent less time looking at people they passed on the street than did less privileged test subjects. In an online experiment, higher-class subjects were also worse at noticing small changes in images of human faces.

Waking to a crying baby or bathing an Alzheimer’s patient can be both gruelling and transcendentally life-affirming

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ARTICLE | October 8, 2014 | BY Roberto Poli

Roberto Poli

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Abstract

Anticipation is increasingly at the heart of urgent contemporary debates, from climate change to economic crisis. As societies are less confident that tradition will provide an effective guide to the future, anticipatory practices are coming to the foreground of political, organizational and personal life. Research into anticipation, however, has not kept pace with social demand for insights into these practices. The paper outlines the main contributions to the understanding of anticipation from the human and social sciences, focusing in particular on the most recent developments.

1. Introduction

Anticipation is increasingly at the heart of urgent contemporary debates, from climate change to economic crisis. As societies are less confident that tradition will provide an effective guide to the future, anticipatory practices are coming to the foreground of political, organizational and personal life. Research into anticipation, however, has not kept pace with social demand for insights into these practices, their risks and their uses. The conditions should be created for interdisciplinary collaboration and conceptual development to inform decision-making, strategy formation and societal resilience. To achieve a fuller understanding of the centrality of anticipation to human behaviour a research base must be developed that is capable of assessing and enhancing the potential of anticipatory practices for individuals, organisations and society while mitigating the risks of human behaviour. This research base is in development, but it is fragmented. Bringing researchers together from across disciplines, to explore the question of how humans anticipate, and the risks and uses of such anticipatory practices, will lay the foundation for understanding and creating future-oriented dialogue across disciplines and subsequently enhance decision and policy-making.

A better and more complete understanding of anticipation and its effects will improve theories and models of individual and collective human behaviour and its consequences. The benefits will thus assist those who are explicitly seeking to understand and design ‘the prepared society’, to make a more effective and sustainable use of technologies, to create more inclusive democracies and to explore the boundaries of human endeavours. The ability to anticipate in complex (self-generating, unpredictable) environments greatly improves the resilience of societies facing threats from a global proliferation of institutions, agents and forces, by articulating insecurities through anticipatory processes.

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